The pet supplement industry is often dominated by Western medicine approaches, filled with synthetic ingredients and unnecessary fillers. Fera Pets seeks to break the mold, offering an alternative rooted in holistic and natural solutions—because our pets deserve happier, healthier lives.
The inspiration behind Fera Pets traces back to the childhood dreams of its co-founder, Dr. Michelle Dulake, a practicing veterinarian who knew from an early age that she wanted to dedicate her life to the welfare of animals. In her fifth grade yearbook she wrote that she wanted to be a “Pet Doctor,” a small but heartfelt glimpse into the passion that would define her future. Her journey began with volunteering at animal shelters, continuing through work in pet hospitals, and culminating in years of veterinary practice.
While thriving in her career, Dr. Dulake realized she wanted to expand her approach by exploring alternative forms of pet medicine. She earned her certification in animal acupuncture and began incorporating it into her practice. Over time she noticed that many of her clients would ask for supplement recommendations aligned with the holistic treatments they underwent. Dr. Dulake realized there was a gap in the pet supplement market, with options rooted in Eastern medicine and natural herbs being practically nonexistent. Inspired by this information, she partnered with her long time friend Emily, who had experience in the pet industry, and together envisioned a brand that would bring both Western and Eastern philosophies into pet wellness.
Fera Pets combines the wisdom of Eastern medicine with the rigor of modern veterinary science to create holistic supplements crafted with purpose and dedication. Each product prioritizes clean, natural, and organic ingredients, doing their best to avoid unnecessary inactive components like fillers and synthetic additives. From powders to oils, Fera Pets reflects a commitment to purity, ensuring pets receive only the best. Dr. Dulake dedicates a full year to researching and testing each formula, ensuring every product meets the highest standards before reaching consumers.
The mission is simple yet profound: to help pets live high-quality lives. As a women-founded company, they understand the deep bond between pets and their people. They even use their own pets to taste-test products, ensuring they are truly “pup-approved.”
Fera Pets’ dedication shines through at every stage of the process. Dr. Dulake channels her passion into innovation, bringing fresh ideas and care to each product. From joint health to digestion and overall vitality, every Fera Pets product reflects her unwavering commitment to enhancing pets' well-being.
Fera Pets stands as a testament to the belief that wellness for our furry companions should be as holistic and intentional as the care we give ourselves. By combining natural ingredients with a heartfelt mission, the brand is redefining what it means to truly care for our pets.
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